Thank You
Your Proposal
Thank you for the opportunity to propose our Digital Marketing Services for your business. We believe that true success comes when we partner in your online marketing plan, helping you achieve your business goals, and all with a strong ROI for your bottom line. In addition to the proposal below, as a ready business partner, we are always available for consulting on technical issues or other peripheral marketing initiatives.
Each proposal we create for a Digital Marketing Campaign is unique. Prices can vary dramatically depending on the level of competition in your vertical, where we are starting from and for the keywords that you require. Other factors, such as the domain age and metrics of your domain also play a part. Below, we will examine your competition as well as your existing domain metrics.
We have updated our proposal to fall in line with the closing of the Shreveport IOP location. The closing of that location has little effect on the processes that we would implement but does reduce the cost. We can add additional IOP locations in the future if necessary. All changes to the proposal are highlighted in RED.
A Little About
One Click SEO
- We love what we do. A prerequisite for all of our employees is raw passion. We don’t just pitch these services, we live and breathe them.
- We focus on providing a solid return on investment. This is achieved by utilizing the right tools for the right project. With years of lead generation, SEO, Branding and client capture experience…We don’t just rank your website, we create new customers.
- Dean Cacioppo has over 17 years of high-level SEO and Digital Marketing experience.
- Everything we do is custom. There is no such thing as “marketing in a box”. Every proposal we create is unique and catered to our customer’s specific needs.
- Because search engine optimization is a long game, we become very close with our clients and truly become a business partner focussed on your success.
- We do SEO differently. Shop around, you won’t find another proposal formatted like this. SEO is no longer about putting keywords on a page. It’s about combining a variety of Digital Marketing techniques to create a synergy to provide YOU with a solid ROI.
- We are there for our clients. Mornings, nights and weekends – we are available. We strive to be true business partners with our clients to provide true value.
Our Process
A Holistic Approach to Digital Marketing
We believe that there is no single, silver bullet to effective Digital Marketing. To be successful and receive the best Return on Investment, we recommend a holistic approach to Digital Marketing that includes a Modern Website, SEO, Content Marketing, PPC and Social Media Marketing.
Transparency
Project Management
We believe it total transparency. To ensure that our clients can see our entire Digital Marketing plan and can monitor the progress, we utilize a very detailed Project Management System. Every time that we update or complete a task, you will receive an email explaining what work was done. In addition, you can always log into the full PMS to monitor the progress of your project.
Executive Summary
Scope Of Work
This proposal will be for growing the online presence of Whispering Oaks Lodge, a drug and alcohol rehabilitation center .
Local SEO
Over the last 24 months Google has been pushing the Google My Business ecosystem. We have see a correlation between Local SEO, and Traditional Organic SEO with the best results being a holistic approach leveraging both processes.
Currently, Whispering Oaks Lodge has the main residential treatment facility in Youngsville, LA and one IOP location in Lafayette. The goal would be to have a digital presence across Louisiana for key phrases that would be entered to find a drug and alcohol rehabilitation center.
Here is the list of services that would be provided for each of the 2 GMB locations:
- Citation Audit
- Optimization of Google My Business
- GMB Website Created with Backlinks to Main Site
- Approximately 60 of the Primary Citations Created
- Full Press Release With Backlinks to Local GMB Location & Map
- Approximately 40 Additional Hyper-Local Citations
- Google Posts Created from Existing and New Content Structured as a Google Post
- Strategically Scheduled Sales Would Have Google Offer Created
- GMB Map Embeds
- Basic Schema on website
Traditional SEO
Traditional Organic SEO is ranking below any localized map results. Traditional SEO focuses on having a presence regardless of someones specific geolocation and makes up the vast majority of the traffic on the internet. Traditional SEO leverages original copy to be written, optimized for SEO, posted and socially syndicated. This is done to acquire high-quality backlinks from other topically relevant websites. We also implement our own proprietary processes for acquiring high quality backlinks, which still are the #1 ranking factor.
Keyword Refresh and Reporting
At the onset of any SEO campaign, we implement a full Keyword Research project. This looks not only at the keywords and phrases that the website currently ranks for but the keyword and phrases that your competitors rank for. In this processes, we look for high converting keywords that don’t just bring traffic but create customers. This lets us assign keywords to specific pages on the website so we know what On-Page SEO needs to be implemented, as well as the anchor text that should be leveraged.
Backlinks
We will create new, high-quality backlinks from hi-authority sites. We also create a substantial amount of citation accounts in our Local SEO strategy, most of which have direct backlinks to a respective page on the main website. These are usually about 90% no-follow backlinks, which help with the backlink profile.
On-Page SEO
We have become quite proud of our extremely advanced On-Page SEO techniques and processes. We start with basic reporting for obvious issues such as broken links, unsecured content, etc. We then assign the money pages. In your case, that was done a long time ago, since we built (and siloed way before its time) the site. We look at the internal linking structure to ensure the main money pages get the appropriate share of the overall internal linking and they pass link juice to the child pages. Once we have the keywords assigned to the money pages, we can go to the next step.
We then use a program that scrapes the top 100 results for a specific keyphrase and compares them to our money page. The program then correlates the correlation of coefficiency between the pages to spit out a roadmap of technical SEO that all of the top ranking pages have in common. We then customize each page with a human mind to implement as many of the highest correlating factors possible.
Schema
Our finest On-Page SEO is implemented on the schema side of things. We believe that Google is moving toward leveraging the schema more and more and will continue to be a more important ranking factor. We have a detailed work-flow outlining every potential schema possibly for each money page. The schema is then applied directly to the page (not using a schema plugin) and double checked through the Structured Data Testing Tool.
Your Website’s
Domain Metrics and Site Health
The current authority of an existing site or domain can make a huge difference in how fast and effective your Digital Marketing Campaign produces results. The existing backlinks, website platform, existing content, and current rankings make a huge difference in the amount of work that needs to be completed to meet your business goals. In the section below, we review the current state of your domain to assess how challenging it will be to meet your goals.
In addition to the images below, we are attaching a TON of specific files that we used for this proposal including full rankings, URL structure, domain overview and much more.
What is
NOT INCLUDED in Your Proposal
To avoid any confusion, we feel it is just as important to mention what is NOT included in our package as to reference what IS included.
- Money Page Content– Although we will be re-writing and organizing much of the copy, in the event a new money page must be created, we would request that someone on your team provide the copy. The existing pages have very decent copy.
- Website Maintenance – Oxblood will continue to manage the website.
- Social Media Marketing – Although we may, at our discretion, choose to pay for social media advertising in an effort to drive traffic to a specific page, paid social media marketing and social media management is not included.
Strategy
Our Plan
Overall Strategy
We would anticipate more work in the first 6 months of the campaign. Because of this, we feel it is only fair to structure our costs accordingly. Meaning, we would reduce our price after 6 months.
Since the website is quality and has much of the basics in place, the most glaring issue we see is the site is lacking backlinks. Backlinks are where other quality websites within the medical niche that link back to your website. We would start with a full backlink audit and disavow any spammy backlinks (of which a few have been seen already). In addition to the OnPage and Local SEO (which would slow down after 6 months) our big focus would be on acquiring backlinks. Although this would start day one and continue, the On-Page SEO and the Local SEO will taper off.
Content Marketing
The Content Marketing strategy includes creation of new “blog content” at the pace of two per month. Those blog posts will be socially syndicated through our network of social media platforms and personna accounts. This would continue for 180 days. After 6 months, we should have enough copy and internal links to move to Long-Form content (2,000 words+) with a high level of scrutiny and due diligence to create. These would be posted at the rate of 1 per quarter. We will work to have new backlinks, pointing to the blog posts as well as the money pages. With the growing importance in Google My Business, as it pertains to overall visibility, we will optimize the 3 Google My Business listings to work in synergy with the website.
On Page SEO
Our strategy consists of going through the existing site and fine tuning for today’s highest level of On-Page SEO. Although we know the main keywords, we will start with a full keyword research project. We will make requests, with specific direction, for Oxblood to implement. Upon reviewing the pages and assigning “money pages” and having associated keyword goals for each respective page, we would optimize each page for SEO. Upon creating and syndicating new content, we would create internal links to the money pages and point some new backlinks. We will use our schema markup to attempt to rank for Rich Snippets where applicable.
Local SEO / Google My Business
Each physical location ultimately will have “a specific radius” where the GMB account gets visibility in the Map-Pack as well as the 3-Pack Below. These rankings increase direct phone calls (because a large majority are on mobile devices) as well as website visits and driving directions. As a general rule, the displaying of a specific GMB listing is heavily weighted by the geo-location of the searcher. The creation of the citation accounts equate to “brand mentions” in the eyes of Google and play a significant part in overall rankings.
Transparency
To keep up with the entire project, we eat the elephant one bite at a time. Every Milestone, Task List, Task, and Subtask is assigned and updated as work progresses. At your discretion, you can choose to receive an email every time a task is updated or closed. You will have a full login to see your project and every task yet to be completed as well as see the percentage of completion on existing tasks. We will work closely with Oxblood on implementing overall best practices and Search Engine Optimization tactics.
Financial
Investment
Due to the necessity to invest a substantial amount of work in the first 6 months, we have come up with a price that is directly correlated to the work involved. This lets us REDUCE THE PRICE after 6 months.
The removal of the Shreveport location reduces the first 6 months invoice by $225 and the ongoing by $100. These reductions take into consideration the fact that the GMB was already verified and built out with some citations but needed optimization and Google Posts. Ongoing is minimally affected.
$2,225 per month for the first 6 months.
$2,050 per month thereafter
No Setup Fee.
Since we do apply substantially more work on the onset of any digital marketing campaign, even though we reduce the price after 6 months, we still have our processes weighted. This requires us to ask for a minimum of a 12-month “gentleman’s agreement” for our quoted services.
This proposal is good for 30 days after the proposal date of January 8th.