A Little About

One Click SEO

• We love what we do.  A prerequisite for all of our employees is raw passion.  We don’t just pitch these services, we live and breathe them.
• Unfortunately there are many less-than-truthful, so-called digital marketers are out there.  We pride ourselves on our honesty, transparency, and our long-term client history.
• We focus on providing a solid return on investment by utilizing the right tools for the right project. With years of lead generation, Search Engine Optimization (SEO), Branding, and client capture experience, we don’t just rank your website, we create new customers.
• Dean Cacioppo has over two decades of high-level SEO and Digital Marketing experience.
• Our employees work from their respective home offices in the United States.  We leverage some independent contractors for certain specific duties, but the vast amount of work performed is by our US staff.
• Everything we do for you is customized to meet your unique circumstances and resulting needs.   
• Because SEO is a long-term game, we work closely with our clients and truly become a business partner focused on your success.
• We do SEO differently.  Shop around, you won’t find another proposal like this.  SEO is no longer about putting keywords on a page.  It’s about combining a variety of Digital Marketing techniques to create a synergy to provide YOU with a solid ROI.
• We are here for our clients.  Mornings, nights, and weekends — we are available.  We strive to be true business partners with you to provide true value.
• One Click SEO provides absolute transparency by giving our clients access to our Project Management System, so you can be aware of all tasks being performed now and in the future. 
• We are one of the very few SEO agencies that do not require a contract.  This means we must earn your business every month.

Our Process

A Holistic Approach to Digital Marketing

We believe there’ no single, silver bullet to effective Digital Marketing. To be successful and receive the best Return on Investment, we recommend a holistic approach to Digital Marketing that includes a Modern Website, SEO, Content Marketing, Pay-per-click (PPC), and Backlink sculpting.

Transparency

Project Management

We believe in total transparency. Our detailed Project Management System ensures that our clients can see our entire Digital Marketing plan and can monitor the progress.  Every time that we update or complete a task, you will receive an email explaining what work was done.  In addition, you can always log into the full PMS to monitor the progress of your project.

Executive Summary

Scope Of Work

This proposal is for SEO for WJ Blanchard Law, LLC, which is an attorneys office providing estate planning and succession.    Our goal is increase overall visibility and generate new business. 

Although it appears to be, scans show that the current website at https://wjblanchardlaw.com is NOT a WordPress website.  This could be from the developers using something to mask the CMS or it could be a heavily modified version of WordPress or something different altogether.

In the past, it was possible to rank a Google Profile without a website. Today, the quality and authority of the associated website acts as a ranking factor for the Google Business Profile.  We will progress as if the current website has the needed functionality but until we have access to the backend of the site, we will not know for sure.  We do know that some on-page SEO is needed as well as adjustments for speed and mobile friendliness. 

We have noted some performance issues with the current site on desktop and mobile.  This potentially can be addressed by technical SEO on the site or potentially changing hosting services. 

After reviewing, we feel a combination of Local SEO coupled with Local Call Generator for incoming phone leads.  In addition, to maximize your Google Reviews, we recommend implementing Please Review Us to automate the review process.  To jump start reviews, we recommend uploading a list of previous clients as well as friends and family.  This would be a balanced solution that will provide new business while we work on the search engine optimization.   

We also recommend instituting a basic CRM that will handle new clients from lead to appointment to client with consistency as well as provide an online appointment process which serves as a CTA.

Your Website’s

Domain Metrics and Site Health

By looking at the current metrics of your website and the level of competition in your market, we can make reasonable estimates about the time and resources required for your site to rank on Google search results.  We look at the Authority and Trust of your website, the existing backlinks, hosting,  existing content, and current rankings.

Domain Metrics  

Your MOZ Domain Authority score is 3 (out of 1-100).

The Trust Flow score is 0 (out of 100) and your Trust Ratio is 0.00 (out of 1.00).  The Trust Flow will be raised by adding backlinks from websites with higher trust and higher authority from within the real estate and accounting websites.

Both these scores reflect the number and quality of hyperlinks on other websites that point to your site.  You currently have between 1 and 4.

As previously discussed, this has us starting from the bottom up.

Plan of Action 

Our strategy includes Local SEO which focuses on non necessarily ranking the website, but ranking your Google Business Profile.  Our Local SEO includes the following:

• Optimization of your Google Business Profile
• Basic on-page SEO for the website (currently unsure if site has needed requirements)
• Technical SEO for the website (currently unsure if site has needed requirements)
• Full Citation Audit
• Creation of 40+ Primary Citations
• Creation of 40+ Secondary Citations
• 1 Press Release
• 8 Google Posts per Month
• Authority Backlinks (we shoot for 4 per month)
• 4 Unique Content Blog Posts per month (currently unsure if site has needed requirements)
• Content Added to Existing Pages
• Creation of New Pages as Needed

Local Call Generator

In addition to Local SEO, we recommend generating incoming phone leads via Local Call Generator.  This is a paid advertising product by Google, in which you pay NOT per click but per phone call.  Only legitimate phone calls are charged.  The cost per phone call is based on a bidding system, so we are unsure of the exact amount charged per call.  Because you only pay for legitimate phone leads (they are all recorded) we have found tremendous success with this program if implemented correctly.

Local Call Generator does require the main phone line to be answered within 3 rings consistently as well as weekly updates to the the system showing the progress of each call.

Google Business Profile Optimization

Although optimization of your Google Business Profile is generally associated with “Local SEO” – which entails showing up in the “Map Pack”, we still would like to optimize the Google Profile for other reasons.  Google builds a knowledge base on entities across the web and the Google Profile acts as the center of that.  Because of that, we are including optimization of your Google Profile in your proposal.

On-Page SEO

On-Page SEO is the details of each individual page. From the meta title to meta description, headings, internal and external links and more. Each page you intend to rank should have proper On-Page SEO completed.

We have found that there is work to be done with the On-Page on the current website.  This simply entails header structures, internal links, image optimization, etc.  Although we may change the title and/or headers on the page – we would not make any substantive changes to the content.

Technical SEO

Technical SEO focuses on the technical aspects of your website such as page speed, 301 redirects, site crawling, schema, and site structure. We run weekly technical SEO reports and correct any issues. We leverage SERPed, Search Atlas, SEMrush, Screaming Frog and Ahrefs for our Technical SEO.  We may be limited by the CMS for some aspects technical SEO.  Will know more when we dig in.

Backlink Sculpting

Backlinks are the #1 factor for organic ranking on Google and the lifeblood of traditional SEO. When another, quality website in your niche links to you, it shows Google that you are an authority. We complete an exhaustive backlink audit and disavow any that are toxic while noting quality backlinks that can be built upon. At the same time, we will begin building backlinks for you from authoritative and trustworthy websites.

We create Tier 1 backlinks that point directly to your site, Tier 2 backlinks that point to the posts pointing to you, and Tier 3 backlinks, which point to tier 2. Each post that has a backlink (Tier 1, 2 or 3) needs to be ALL ORIGINAL copy. We write and post these blogs for you.

Keyword Research

We research competitors as well as leverage multiple tools to complete our Keyword Research. The goal is to find the most opportune keyphrases to go after and augment the On-Page SEO, internal links, and meta information to those keyphrases. This lets us know which of the keywords have featured snippets and make sure that any featured snippet does not push the true #1 spot down. Keyword research also plays an important role the creation of our content strategy.

We track local and national organic search terms as well as localized map results. Each of these use their own set of tools which must be monitored separately and generate their own reports.

Content Marketing

We will post a minimum of four unique blogs or pages per month.  Each blog will be original copy and formatted for SEO.  We will socially syndicate each piece of content through our systems, we ask that you assist with sharing the content to your social media channels also.

Social Media Posting

Although we do not become your social media persona, we will post your recent blogs, pages from the website, and recent reviews (automatically via Please Review Us) to your provided social media accounts. Truly growing an organic following on social media requires constant interaction from your account. This should be done by someone on staff or a professional social media manager.

Basic CRM

We will also build out and configure a basic CRM that will provide an Appointment System for the website which acts as a Call to Action.  The system sends text and email reminders to both you and client for the appointment.  The CRM will be accessible via an App or computer and will follow all leads from beginning to end documenting the marketing success.

Website Chatbot and Review Display Widget

To enhance customer interaction and provide social proof, we provide a Website Chatbot which can be configured in a variety of ways including having AI answer for you.  *NOTE use of AI does incur minimal charges for usage.  We will also display all of your Facebook and Google Reviews on the website, which is updated every hour.

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Priorities

In our preliminary research we believe our immediate priorities should be addressing the following:

• Verification that the website has the needed functionality
• Setup in our systems for tracking and reporting
• Access to Google Analytics, Google Search Console and Google Business Profile
• Access to the website and the hosting platform
• Page by Page internal linking and on-page optimization
• Development of the CRM

Upon being fully set up in our systems and audits are completed, we will have a clearer vision of what needs to be done. At that point, we create the respective tasks in our system (of which you have access to). It is all but impossible to predict, beyond basic deliverables, the granular aspect of what needs to be done. This is a critical aspect of our SEO service as we review, create a strategy, implement and measure – then start over again in a perpetual cycle.

You will have access to our Project Management System which shows every time we touch your project. You will also be updated by email every time we do any work for absolute transparency.

What is

NOT INCLUDED in Your Proposal

To avoid any confusion, we feel it is just as important to mention what is NOT included in our package as to reference what IS included.