A Little About

One Click SEO

• We love what we do.  A prerequisite for all of our employees is raw passion.  We don’t just pitch these services, we live and breathe them.
• We focus on providing a solid return on investment.  This is achieved by utilizing the right tools for the right project. With years of lead generation, SEO, Branding and client capture experience…We don’t just rank your website, we create new customers.
• Dean Cacioppo has over 17 years of high-level SEO and Digital Marketing experience.
• Everything we do is custom.  There is no such thing as “marketing in a box”.  Every proposal we create is unique and catered to our customer’s specific needs.
• Because search engine optimization is a long game, we become very close with our clients and truly become a business partner focussed on your success.
• We do SEO differently.  Shop around, you won’t find another proposal formatted like this.  SEO is no longer about putting keywords on a page.  It’s about combining a variety of Digital Marketing techniques to create a synergy to provide YOU with a solid ROI.
• We are there for our clients.  Mornings, nights and weekends – we are available.  We strive to be true business partners with our clients to provide true value.

Our Process

A Holistic Approach to Digital Marketing

We believe that there is no single, silver bullet to effective Digital Marketing.  To be successful and receive the best Return on Investment, we recommend a holistic approach to Digital Marketing that includes a Modern Website, SEO, Content Marketing, PPC and Social Media Marketing.

Transparency

Project Management

We believe it total transparency. To ensure that our clients can see our entire Digital Marketing plan and can monitor the progress, we utilize a very detailed Project Management System.  Every time that we update or complete a task, you will receive an email explaining what work was done.  In addition, you can always log into the full PMS to monitor the progress of your project.

Executive Summary

Scope Of Work

This proposal will be for growing the online presence of Retreat at Sky Ridge, a drug and alcohol rehabilitation center.

We would like to advise that if your “branding name” is still flexible (DBA for legal name) it would be highly beneficial to include “Rehabilitation Center”  or “Addiction Recovery” in the name that is referenced online, such as the website, GMB location, citations, social media and all other references to the business.  This will assist in Google accepting the new business category as well as the long term search engine optimization.

Local SEO

The Google My Business ecosystem has become a major aspect of all brick and mortar digital presence.  We will address the conversion of the existing GMB listing to a rehabilitation facility.

Currently, Retreat at Sky Ridge has two Google My Business accounts – one for Retreat at Sky Ridge and one for Sky Ridge Pavilion.   The “Pavilion” listing will be sunsetted and we will focus on the Retreat at Sky Ridge.

If we are able to keep the GMB, with its existing reviews, age, and authority, that will be the best scenario.  There is a possibility that Google will not let us move forward with so many changes to the listing.  We will need to change the name, categories, phone number, and other, smaller aspects of the listing.  So many fundamental changes could trigger Google to force us to create an entirely new GMB listing.

Although it is more work to keep the existing account active, it will benefit from its age, reviews, and existing authority.  We would need to update all of the existing citations with the new information and close down any citations that cannot be updated.

*Please be aware that the search traffic generated from the Google My Business listing will most likely initially decrease upon changing all of the aspects of the GMB listing and the website having new content. This will be caused by people searching for the previous business are now finding an entirely new one; which provides the legacy searchers with a bad user experience. Those are not your customers (their intent is drastically different) so the loss of traffic from irrelevant keyword searches will have no effect on the bottom line.  We will be working to still leverage the existing account over creating a new one.

These are the queries that currently bring in the traffic to the GBM listing

We are prepared for the longer, more beneficial route of updating the existing account as well as creating a new GBM and building from scratch.

Here is the list of services that would be provided

• Citation Audit
• Optimization of Google My Business
• GMB Website Created with Backlinks to Main Site
• Approximately 60 of the Primary Citations Created
• Full Press Release With Backlinks to Local GMB Location & Map
• Approximately 40 Additional Hyper-Local Citations
• Google Posts Created from Existing and New Content Structured as a Google Post
• Strategically Scheduled Sales Would Have Google Offer Created
• GMB Map Embeds
• Basic Schema on website

Traditional SEO

Traditional Organic SEO is ranking below any localized map results.  Traditional SEO focuses on having a presence regardless of someone’s specific geolocation and makes up the vast majority of the traffic on the internet.  Traditional SEO leverages original copy to be written, optimized for SEO, posted, and socially syndicated.  This is done to acquire high-quality backlinks from other topically relevant websites.  We also implement our own proprietary processes for acquiring high-quality backlinks, which still are the #1 ranking factor.

Keyword Refresh and Reporting

At the onset of any SEO campaign, we implement a full Keyword Research project.  This looks not only at the keywords and phrases that the website currently ranks for but the keyword and phrases that your competitors rank for.  In this process, we look for high converting keywords that don’t just bring traffic but create customers.  This lets us assign keywords to specific pages on the website so we know what On-Page SEO needs to be implemented, as well as the anchor text that should be leveraged.

Backlinks

We will create new, high-quality backlinks from high-authority sites.   We also create a substantial amount of citation accounts in our Local SEO strategy, most of which have direct backlinks to a respective page on the main website.  These are usually about 90% no-follow backlinks, which help with the backlink profile.

On-Page SEO

We have become quite proud of our extremely advanced On-Page SEO techniques and processes. We start with basic reporting for obvious issues such as broken links, unsecured content, etc.  We then assign the money pages.  In your case, that was done a long time ago, since we built (and siloed way before its time) the site.  We look at the internal linking structure to ensure the main money pages get the appropriate share of the overall internal linking and they pass link juice to the child pages. Once we have the keywords assigned to the money pages, we can go to the next step.

We then use a program that scrapes the top 100 results for a specific keyphrase and compares them to our money page.  The program analyzes the correlation coefficiency between the pages to spit out a roadmap of technical SEO that all of the top-ranking pages have in common.  We then customize each page with a human mind to implement as many of the highest correlating factors possible.

Schema

Our finest On-Page SEO is implemented on the schema side of things.  We believe that Google is moving toward leveraging the schema more and more and will continue to be a more important ranking factor.  We have a detailed work-flow outlining every potential schema possibly for each money page.  The schema is then applied directly to the page (not using a schema plugin) and double-checked through the Structured Data Testing Tool.

Your Website’s

Domain Metrics and Site Health

The current authority of an existing site or domain can make a huge difference in how fast and effective your Digital Marketing Campaign produces results.  The existing backlinks, website platform, existing content, and current rankings make a huge difference in the amount of work that needs to be completed to meet your business goals. In the section below, we review the current state of your domain to assess how challenging it will be to meet your goals.

In addition to the images below, we are attaching a TON of specific files that we used for this proposal including full rankings, URL structure, domain overview and much more.

What is

NOT INCLUDED in Your Proposal

To avoid any confusion, we feel it is just as important to mention what is NOT included in our package as to reference what IS included.

Strategy

Our Plan

Overall Strategy

As with most of our SEO clients, we would anticipate more work in the first 6 months of the campaign.  Because of this, we feel it is only fair to structure our costs accordingly.  Meaning, we would reduce our price after 6 months.

The existing website at https://www.retreatatskyridge.com/ has decent metrics to start off.  The challenge is the current backlink profile has absolutely nothing to do with alcohol or drug addiction or any health reference.  This will have to be overcome by disavowing some of the lesser quality backlinks that are in the backlink profile while adding a substantial amount of health, addiction, and therapy backlinks. 

This change of backlink profile will make the URL structure extremely important as it must add the keywords to the URL.   Strategic 301 redirects for all pages that have existing backlinks must be implemented.  We do not recommend creating 301s for other pages that would forward to otherwise unrelated content. 

A backlink is what it’s called when other quality websites within the medical niche put links on their site that link back to yours.   In addition to the OnPage and Local SEO (which would slow down after 6 months) our big focus would be on acquiring backlinks.  Although this would start day one and continue, the On-Page SEO and the Local SEO will taper off.

Content Marketing

The Content Marketing strategy includes creation of new “blog content” at the pace of two per month.  Those blog posts will be socially syndicated through our network of social media platforms and personna accounts.  This would continue for 180 days.  After 6 months, we should have enough copy and internal links to move to Long-Form content (2,000 words+) with a high level of scrutiny and due diligence to create.   These would be posted at the rate of 1 per quarter.  We will work to have new backlinks, pointing to the blog posts as well as the money pages.  With the growing importance in Google My Business, as it pertains to overall visibility, we will optimize the 3 Google My Business listings to work in synergy with the website.

On Page SEO

Our strategy consists of going through the existing site and fine tuning for today’s highest level of On-Page SEO.  Although we know the main keywords, we will start with a full keyword research project.  We will make requests, with specific direction, for Oxblood to implement.  Upon reviewing the page, assigning “money pages” and having associated keyword goals for each respective page, we would optimize each page for SEO. Upon creating and syndicating new content, we would create internal links to the money pages and point some new backlinks.  We will use our schema markup to attempt to rank for Rich Snippets where applicable.

Local SEO / Google My Business

As previously mentioned, we will attempt to change the required fields within the GMB listing to reflect the new business.  This includes reworking categories, service areas, services, and updating all of the existing citations that currently point to the listing.

If this gets flagged by Google, we may have to create a new GMB listing with the updated and correct information.  This is the least desirable but also the least work to implement.  It is actually more work updating existing citations and listings than to create them from scratch, but also would require more time to achieve ROI.

The final GMB listing will ultimately have “a specific radius” where the GMB account gets visibility in the Map-Pack as well as the 3-Pack Below.  Because of the nature of the business, we will be focusing on the largest geographical area possible.  These rankings increase direct phone calls (because a large majority are on mobile devices) as well as website visits and driving directions.  As a general rule, the displaying of a specific GMB listing is heavily weighted by the geo-location of the searcher.  The creation of the citation accounts equates to “brand mentions” in the eyes of Google and plays a significant part in overall rankings.

Transparency

To keep up with the entire project, we eat the elephant one bite at a time.  Every Milestone, Task List, Task, and Subtask is assigned and updated as work progresses.  At your discretion, you can choose to receive an email every time a task is updated or closed.  You will have a full login to see your project and every task yet to be completed as well as see the percentage of completion on existing tasks. We will work closely with Oxblood on implementing overall best practices and Search Engine Optimization tactics.