Thank You
Thank you for the opportunity to propose our Digital Marketing Services for your business. We believe that true success comes when we partner with you and collectively strive for your business success. In addition to the proposal below, as a partner on your team, we are always available for consulting on technical issues or peripheral marketing initiatives.
Each Digital Marketing proposal is unique. Cost can vary dramatically — depending on the level of competition in your vertical, where we are starting from, and the keywords that you hope to rank for. Other factors, such as the domain age and metrics of your domain, also play a part. Below, we will examine your competition, as well as your existing domain metrics.
A Little About
One Click SEO
- We love what we do. A prerequisite for all of our employees is raw passion. We don’t just pitch these services, we live and breathe them.
- Unfortunately there are many less-than-truthful, so-called digital marketers are out there. We pride ourselves on our honesty, transparency, and our long-term client history.
- We focus on providing a solid return on investment by utilizing the right tools for the right project. With years of lead generation, Search Engine Optimization (SEO), Branding, and client capture experience, we don’t just rank your website, we create new customers.
- Dean Cacioppo has over two decades of high-level SEO and Digital Marketing experience.
- Our employees work from their respective home offices in the United States. We leverage some independent contractors for certain specific duties, but the vast amount of work performed is by our US staff.
- Everything we do for you is customized to meet your unique circumstances and resulting needs.
- Because SEO is a long-term game, we work closely with our clients and truly become a business partner focused on your success.
- We do SEO differently. Shop around, you won’t find another proposal like this. SEO is no longer about putting keywords on a page. It’s about combining a variety of Digital Marketing techniques to create a synergy to provide YOU with a solid ROI.
- We are here for our clients. Mornings, nights, and weekends — we are available. We strive to be true business partners with you to provide true value.
- One Click SEO provides absolute transparency by giving our clients access to our Project Management System, so you can be aware of all tasks being performed now and in the future.
- We are one of the very few SEO agencies that do not require a contract. This means we must earn your business every month.
Transparency
Project Management
We believe in total transparency. Our detailed Project Management System ensures that our clients can see our entire Digital Marketing plan and can monitor the progress. Every time that we update or complete a task, you will receive an email explaining what work was done. In addition, you can always log into the full PMS to monitor the progress of your project.
Executive Summary
Scope Of Work
We performed a full SEO audit for Prevail Recovery Center pertaining to their online visibility within Google’s Map Pack. Because the authority, content and quality of the website (https://prevailrecoverycenter.com) is directly correlated to the visibility of your Google Business Profile, we are including some basic audits and processes to be completed on the website itself.
Our audit will include:
- Overall state of the current Google Business Profile
- Overall state of the current website
- Roadmap of work for increased visibility
- Price for One Click SEO to complete the outlined work
Your Website’s
Domain Metrics and Site Health
We review the authority of the current website as it plays an important role in the local rankings withing the Google Map Pack
Domain Metrics
Your MOZ Domain Authority score is 26 (out of 1-100).
The Trust Flow score is 19 (out of 100) and your Trust Ratio is 0.58 (out of 1.00). These are relatively good metrics.
Both these scores reflect the number and quality of hyperlinks on other websites that point to your site. You currently have about 511 Backlinks from 183 Domains. The backlinks are topically coming from Reference/Education, Health and Society, which is a decent mix. Most new backlinks should be from websites with the niches of health and/or drugs for the best results.
We also review the most powerful pages on your website based off of the URL structure, internal links and external links. Below are the most powerful pages on the website and their respective metrics.
For the purpose of ranking the Google Business Profile, you will want to make sure that these pages have corresponding custom categories within the Google Profile.
We have also completed a full technical website audit on the site. Any major issues will need to be remedied, even for Local – Map Pack SEO. Smaller issues would generally not be tasked when focusing on the Google Profile rankings.
Your Google Business Profile’s
Listing Details
Reviews
Google Posts
Localized Map Pack Rankings
Click Map for Full Report for that Keyword
Because Map Results vary dramatically on the proximity of the searcher to the business address, we overlay your rankings for a specific keyword over a local map. Click on any map image for the full report.
All searches are approximately a 6.0mi radius, with the address at the center, covering 144mi2
Plan of Action
Below is an opinion of the current state of the online presence as well as recommended tasks for improving results within Google’s Map Pack.
Overview
Upon reviewing the online presence and effectiveness in ranking within Google’s Map Pack, we have come to the conclusion that many of the foundational aspects of Local SEO are in place. It is obvious that a professional has implemented many common Local SEO processes and set the stage for becoming competitive in the Map Pack for localized results.
The biggest missing aspect of the current Local SEO campaign is lack of consistent NAP on citations across the web. We see that Prevail Recovery Center has added “Alcohol & Drug Rehab Florida” to the business name for the Google Profile. Although this does help for searches that include “Florida” and add strength to searches including “alcohol” or “drug rehab” — the business name across the internet is all over the place.
One of the major factors in local ranking is having mentions of your business on citation websites such as Yelp, Foursquare, Yellow Pages, etc. To insure that Google understands what business is being refenced, having the Name, Address and Phone number (NAP) EXACT is crucial. In addition, all social media accounts should have the exact NAP to insure that Google associates the respective accounts with the business. In our citation audit, we found NO references to the business using the exact name, address and phone number. Upon researching, we were not sure of the actual business name, but the business should create a DBA with the Secretary of State doing business as Prevail Recovery Center – Alcohol & Drug Rehab to insure if the GBP is ever flagged by Google, it can be recovered.
Having citations built (or updating existing account) using exact NAP is low hanging fruit and should be the first issue addressed.
The name as it appears on the GBP should also be reflected on the website and in the website schema.
The next item that will move the needle in the local rankings would be additional backlinks from either established, local businesses and/or websites within the health/addiction recovery niche. Websites that are topically relevant or established local sites should be sought after over the “authority” of the website. Meaning, you will see more movement from a lower authority website that is either local or niche specific than a very authoritative website that doesn’t meet those criteria.
In addition to the two above main factors, we have outlined other, smaller items that should be corrected.
- Add GBP map embed to the footer (we see that the address is linking, good job)
- Create Google Business.site — add unique content and backlinks (this may be done, but we didnt see it)
- Consider adding the following Categories to the GBP
- support group
- mental health clinic
- mental health service
- support group
- alternative medicine practitioner
- wellness program
- medical clinic
- Consider adding these Services (currently NO services on GBP) each should have a unique description written:
- Addiction Counseling
- Alcohol Detoxification
- Alcohol Rehabilitation
- Alcohol Withdrawal Management
- Alcohol Addiction Treatment
- Alcoholism Intervention
- Drug Addiction Treatment
- Opioid Addiction Treatment
- Medication-Assisted Treatment
- Addiction Counseling
- Alcohol Detoxification
- Alcohol Rehabilitation
- Alcohol Withdrawal Management
- Outpatient Alcohol Treatment
- Inpatient Alcohol Treatment
- Relapse Prevention
- Holistic Addiction Treatment
- Dual Diagnosis Treatment
- Substance Abuse Prevention Programs
- Inpatient Rehabilitation
- Detoxification Services
- Intensive Outpatient Program
- Non-12 Step Programs
- Partial Hospitalization Program
- Aftercare Support
- Sober Coaching
- Verify the service areas in GBP include (not able to verify without access to backend):
- state of Florida
- all major cities within driving distance or of focus
- Content
- Add blog content about drug/alcohol in *city* to expand GBP reach
- Multiple Google Posts for each – all linking back to blog
- Potentially create press release about expanding to those areas – link to the Google Posts from PR
- Social media posts that link to the Google Posts
- Add blog content about drug/alcohol in *city* to expand GBP reach
- Website Blogs
- Although we see that you have many blogs written, they do not contain any contextual internal links to your service or treatment pages. This should be address, using anchor text that you would like the respective page to rank for.
- Add at least one external, authority link to each blog. This insures that the blog looks to be written for the best user experience and not for search engines.
- Potentially add links to blogs from the service or treatment pages, to the blogs that fall under that scope. Could be contextually written in the body or possibly leverage embedding the category of blogs that fit within that silo at the bottom of the respective page.
Financial Investment
for One Click SEO to complete the above work
Because the foundational aspects of the Google Profile and the current website are in place, we would not recomend one of our pricing packages. We could ala-carte specific items that were addressed.
Citation Cleanup – $500 one time. One Click SEO would create the needed citations with exact NAP. We would attempt to override each existing citation but cannot guarantee results as each citation site is different.
Backlinks – $250 Each. One Click SEO can provide industry specific backlinks to the website for increased authority. These would all be on medical and/or rehabilitation type of websites with a minimum DA of 15. Each backlink would be in the context of an originally written article focusing on a service offered by Prevail Recovery Center.
Website Work – Any additional website work (such as internal links on blogs, placing relevant blogs on pages, etc) would be completed at a discounted rate of $100/hour (regular rate is $135)
Client Testimonials
We are proud that most of our clients have been with us for many years. It is proof of our long term commitment.
Read what they have to say:
- One Click SEO’s Recent Awards
- Google – One Click SEO
- Up City – One Click SEO
- Google – Dean Knows
- Dean Knows Reviews
*One Click SEO rebranded from Dean Knows.
Dean still knows…just with a better logo 🙂