A Little About

One Click SEO

• We love what we do.  A prerequisite for all of our employees is raw passion.  We don’t just pitch these services, we live and breathe them.
• We focus on providing a solid return on investment.  This is achieved by utilizing the right tools for the right project. With years of lead generation, SEO, Branding and client capture experience… We don’t just rank your website, we create new customers.
• Dean Cacioppo has over 19 years of high-level SEO and Digital Marketing experience.
• Everything we do is custom.  There is no such thing as “marketing in a box”.  Every proposal we create is unique and catered to our customer’s specific needs.
• Because search engine optimization is a long game, we become very close with our clients and truly become a business partner focused on your success.
• We do SEO differently.  Shop around, you won’t find another proposal formatted like this.  SEO is no longer about putting keywords on a page.  It’s about combining a variety of Digital Marketing techniques with a well thought out strategy to create a synergy to provide YOU with a solid ROI.
• We are there for our clients.  Mornings, nights and weekends – we are available to our Managed SEO customers.  We strive to be a true business partner with our clients to provide true value.

Transparency

Project Management

We believe it total transparency. To ensure that our clients can see our entire Digital Marketing plan and can monitor the progress, we utilize a very detailed Project Management System.  Every time that we update or complete a task, you will receive an email explaining what work was done.  In addition, you can always log into the full PMS to monitor the progress of your project.

Executive Summary

Scope Of Work

This proposal has been prepared for Latter & Blum INC.

We will be assessing the current state of organic traffic and the overall digital presence of the existing real estate brands/offices below.

Brands/Websites

• Latter & Blum:  https://www.latter-blum.com/
• CJ Brown:  https://www.cjbrown.com/
• Noles-Frye:  https://www.noles-frye.com/ – Removed from the list
• Van Eaton & Romero:  https://www.vaneatonromero.com/
• Realty Executives: http://realtyassociatestex.com/Removed from the list

Google My Business Locations/Offices

• Latter & Blum
  • Westbank
  • River Parishes
  • Metro
  • Garden District
  • Historic
  • Mandeville
  • Slidell
  • Uptown
  • Houma
  • Thibodaux
  • Cut Off
  • Moffett
• CJ Brown
  • Livingston
  • Perkins
  • Airline
  • Conway
• Van Eaton & Romero
  • Main
  • River Ranch
  • New Iberia
• Noles-Frye Realty – removed from the list
  • Alexandria
  • Deridder

The intention to create a “reference point” for the above brands’ digital presence, including organic traffic and Google My Business visibility.  Our “snapshot” will also provide a list of digital resources, which could be leveraged as a road map for updating critical Google My Business and citation-based websites with the new, consolidated identity.

The final report will include the organic traffic, total traffic, branded vs. non-branded searches and ranking keywords, and position of rankings.

Although an essential part of the process, our report will NOT provide instruction or granular recommendations for implementing the consolidating of the brands and their respective digital assets.

It is vital to take into consideration, that although it is a reliable, long-term SEO strategy to combine all websites (and brands) into one, many moving parts must be implemented to minimize any loss of organic visibility.  Please be aware that even small changes in content and structure will have search engines “reshuffle the deck” so be prepared for your rankings to “bounce” dramatically and should settle down over a 30-90 day period.

What is

NOT INCLUDED in Your Proposal

To avoid any confusion, we feel it is just as important to mention what is NOT included in our package as to reference what IS included.

Strategy

Our Plan

Prerequisite Items

To provide a snapshot of the individual brand’s web visibility and overall SEO, we would need access to the following accounts:

• Google My Business for each particular office
• Google Search Console for each website
• Google Analytics for each website

In addition to pulling specific data from the above accounts, we will provide detailed visibility data such as:

• Branded vs Non-Branded searches
• Total traffic counts
• Organic traffic counts
• Keywords that each site ranks for
• Positions that each keyword ranks for
• Full website site scan and technical audit report
• Times GMB pulls in Google Maps per month
• Times GMB pulls in Google Search results
• Activity for each respective Google Office Listing
  • Website Visits from GMB
  • Phone Calls from GMB
  • Photo Views from GMB
  • Direction Requests from GMB

Upon accessing all data and pertinent information, we will create a single report that shows overall visibility and details for each website (brand) and the respective Google My Business Listings under each office location.

In addition to the overall statistics included in the main report, we will provide a detailed report for each website with a deeper dive into the organic search metrics and rankings. 

Lastly, each website technical audit will be provided individually.