A Little About

One Click SEO

• We love what we do.  A prerequisite for all of our employees is raw passion.  We don’t just pitch these services, we live and breathe them.
• Unfortunately there are many less-than-truthful, so-called digital marketers are out there.  We pride ourselves on our honesty, transparency, and our long-term client history.
• We focus on providing a solid return on investment by utilizing the right tools for the right project. With years of lead generation, Search Engine Optimization (SEO), Branding, and client capture experience, we don’t just rank your website, we create new customers.
• Dean Cacioppo has over two decades of high-level SEO and Digital Marketing experience.
• Our employees work from their respective home offices in the United States.  We leverage some independent contractors for certain specific duties, but the vast amount of work performed is by our US staff.
• Everything we do for you is customized to meet your unique circumstances and resulting needs.   
• Because SEO is a long-term game, we work closely with our clients and truly become a business partner focused on your success.
• We do SEO differently.  Shop around, you won’t find another proposal like this.  SEO is no longer about putting keywords on a page.  It’s about combining a variety of Digital Marketing techniques to create a synergy to provide YOU with a solid ROI.
• We are here for our clients.  Mornings, nights, and weekends — we are available.  We strive to be true business partners with you to provide true value.
• One Click SEO provides absolute transparency by giving our clients access to our Project Management System, so you can be aware of all tasks being performed now and in the future. 
• We are one of the very few SEO agencies that do not require a contract.  This means we must earn your business every month.

Our Process

A Holistic Approach to Digital Marketing

We believe that no single, silver bullet to effective Digital Marketing.  To be successful and receive the best Return on Investment, we recommend a holistic approach to Digital Marketing that includes a Modern Website, SEO, Content Marketing, Pay-per-click (PPC), and Backlink sculpting.

Transparency

Project Management

We believe in total transparency. Our detailed Project Management System ensures that our clients can see our entire Digital Marketing plan and can monitor the progress.  Every time that we update or complete a task, you will receive an email explaining what work was done.  In addition, you can always log into the full PMS to monitor the progress of your project.

Executive Summary

Scope Of Work

Managed SEO for e-commerce

This proposal is to provide fully-managed SEO services including:

• Website maintenance
• Creating and maintaining Google Business Profile
• Traditional, organic SEO
• e-commerce SEO
• Content Marketing
• Google Ads – Display and Shopping (optional)
• Google REmarketing (optional but strongly recommended)
• Strategy and Implementation consulting
• *Website hosting (billed separately and not tethered to digital marketing)

We will work with you to reach your goals of:

• Consulting and implementation of new website launch
• Increasing the organic presence of PCG to drive organic traffic/sales
• Increasing conversion on website
• Bringing the two district business models into one over time

Our Managed SEO Services includes not only providing the above tasks, but working with you on an overall online strategy to achieve your goals.  Our pricing is designed to not fluctuate and be all encompassing, notwithstanding payments to 3rd parties.

Managed SEO, like all of our other digital marketing services, do not require a contract, which means that we must earn your business every month.  Because of our consistent pricing and the fact that work is weighted towards the onset of any project, we do ask for a 12 month “gentleman’s agreement”.

Your Website’s

Domain Metrics and Site Health

By looking at the current metrics of your website and the level of competition in your market, we can make reasonable estimates about the time and resources required for your site to rank on Google search results.  We look at the Authority and Trust of your website, the existing backlinks, hosting,  existing content, and current rankings.

Domain Metrics  

Your MOZ Domain Authority score is 21 (out of 1-100).

The Trust Flow score is 23 (out of 100) and your Trust Ratio is 0.82 (out of 1.00).

Both these scores reflect the quantity and quality of hyperlinks on other websites that point to your site.  You currently have about 710 Backlinks.

What is Included?

Below we will lay out the details of each digital marketing service that is providing in your Managed SEO campaign.

Map Pack Optimization

• Optimization of GMB Account – Business Categories, Business Description, business.site optimization, etc
• Full Citation Audit – looks to see what citations are created and if they have the correct NAP – correct what we can
• Creation of Primary Citations — approximately 40
• Creation of Service Area Citations – approximately 30
• Ongoing Google Posts – 2 per week – taken from products, services offered, reviews & blogs posted
• Press Releases when appropriate —At the onset and when otherwise appropriate, we create and syndicate press releases with strategic link placement
• Creation of second tier social media platforms with interlinking.

On-page SEO

On Page SEO is the details of each individual page.  From the meta title to meta description, H1-H4 Headers, internal and external links and more. Each page you intend to rank should have proper On-Page SEO completed.  We leverage SERPed, SEMrush, Screaming Frog and SEOSurfer for our Technical SEO.

Technical SEO

Technical SEO focuses on the technical aspects of your website such as page speed, 301 redirects, mobile dynamics, site crawling, schema, site structure.  We run weekly technical SEO reports and correct any issues.

e-commerce SEO

e-commerce SEO includes paying close attention to which pages are indexed and which pages have authority pushed to them.  With the “additional pages” that are created by the store and peripheral product pages, it is critical to review every page that is generated by Woo Commerce and make technical decisions on how those pages are scraped.  e-commerce SEO also includes updating of new products as needed.  You would provide graphics and descriptions.

Traditional/Organic  SEO

Backlink Sculpting

Backlinks are the #1 factor for organic ranking on Google and the lifeblood of traditional SEO.  When another, quality website in your niche links to you — it shows Google that you are an authority. We complete an exhaustive backlink audit and disavow any that are toxic while noting quality backlinks that can be built upon. At the same time, we will begin building backlinks for you from authoritative and trustworthy websites.

We create Tier 1 backlinks that point directly to your site, Tier 2 backlinks that point to the posts pointing to you, and Tier 3 backlinks – which point to tier 2.  Each post that has a backlink (Tier 1,2 or 3) needs to be ALL ORIGINAL copy.

Keyword Research

We research competitors as well as leverage multiple tools to complete our Keyword Research. The goal is to find the most opportune key phrases to go after and augment the on-page SEO, internal links and meta information to those keyphrases.  This also will let us know which of the keywords feature-rich snippets but make sure that any Snippet representation does not push the true #1 spot to page two.  Keyword research also plays an important role the creation of our content strategy.

We track national organic search terms on mobile and desktop separately.  Each of these uses their own database with Google which must be monitored separately and generate their own reports.

Content Marketing

Content creation plays a critical role in any search engine optimization campaign.  One Click SEO will create original content, blog articles for your website as well as content to post to other websites to act as backlinks.  We will include a handful of long-form, evergreen content style blog posts depending on the opportunities found as the results of the keyword research.

Conversion Optimization

We will explore opportunities to maximize conversions on the website by implementing strategic Calls to Action and optimize for usability for both mobile and desktop.

Social Media Posting

Although we do not become your social media persona, we will post your recent blogs, pages from the website and recent reviews to your provided social media accounts.  Truly growing an organic following on social media requires constant interaction from your account.  This should be done by someone on staff or a professional social media manager.

Google Ads

One Click SEO will create and manage your Google Ads campaigns.  We may not need a huge ad spend, but strategic ads can provide an ROI.  This includes traditional Google Display Ads, Google REmarketing and possibly Google Shopping Ads.  Accounts will be created with direct payment from you to Google for an agreed upon Ad Spend.

We monitor these results, make adjustments when appropriate, and report those to you weekly.

Priorities

In our preliminary research we believe our immediate priorities should be addressing the following:

• Get all on-page and technical SEO ready for a site launch
• Implement 301 redirects for any new ULR changes
• Submit new sitemap for indexing
• Look for 301 redirect loops
• Verify functionality of system
• Press Release

Upon being fully setup in our systems and audits completed we will have a clearer vision of what needs to be done.  At that point, we create the respective tasks in our system (of which you have access to).  It is all but impossible to predict, beyond basic deliverables, the granular aspect of what needs to be done. This is a critical aspect of our Managed SEO as we review, create a strategy, implement and measure – then start over again in a perpetual cycle.

You will have access to our Project Management System which shows every time we touch your project.  You will also be updated by email every time we do any work for absolute transparency.

What is

NOT INCLUDED in Your Proposal

To avoid any confusion, we feel it is just as important to mention what is NOT included in our package as to reference what IS included.