A Little About

One Click SEO

• We love what we do.  A prerequisite for all of our employees is raw passion.  We don’t just pitch these services, we live and breathe them.
• There are a lot of less-than-truthful, so-called digital marketers out there.  We pride ourselves on our honesty, transparency and our long-term client history.
• We focus on providing a solid return on investment.  This is achieved by utilizing the right tools for the right project. With years of lead generation, SEO, Branding, and client capture experience…We don’t just rank your website, we create new customers.
• Dean Cacioppo has over 19 years of high-level SEO and Digital Marketing experience.
• All of our employes work from their respective home offices, in the United States.  We do leverage some independent contractors for certain specific duties. 
• Everything we do is custom.  There is no such thing as “marketing in a box”.  Every proposal we create is unique and catered to our customer’s specific needs.
• Because search engine optimization is a long term game, we become very close with our clients and truly become a business partner focused on your success.
• We do SEO differently.  Shop around, you won’t find another proposal like this.  SEO is no longer about putting keywords on a page.  It’s about combining a variety of Digital Marketing techniques to create a synergy to provide YOU with a solid ROI.
• We are here for our clients.  Mornings, nights and weekends – we are available.  We strive to be true business partners with you to provide true value.

Our Process

A Holistic Approach to Digital Marketing

We believe that there is no single, silver bullet to effective Digital Marketing.  To be successful and receive the best Return on Investment, we recommend a holistic approach to Digital Marketing that includes a Modern Website, SEO, Content Marketing, PPC, and Social Media Marketing.

Transparency

Project Management

We believe it total transparency. To ensure that our clients can see our entire Digital Marketing plan and can monitor the progress, we utilize a very detailed Project Management System.  Every time that we update or complete a task, you will receive an email explaining what work was done.  In addition, you can always log into the full PMS to monitor the progress of your project.

Executive Summary

Scope Of Work

This proposal is for  maintaining the digital presence of Altitude, a marijuana dispensary located in Prosser WA, near our Tri-Cities office.  The owners have control of the hosting, website and Google My Business accounts.  The digital visibility of the business is focused on the website at https://altitudemj.com/ as well as showing up in the Local Search with their GMB listing.   

The goal is maintaining existing rankings with a slow and steady increase over time.  

Rachelle | irachelle.f@altitudemj.com

There is 1 website and 1 Local Google My Business Listing in Prosser.

The website is 6 years old and has decent metrics with some organic rankings.  The GMB is built out properly with many reviews and aggregate reviews from multiple sources.  There is the possibility that the previous company was using Yext (we see a strong conformity of citations).  If that is the case, we will have to rebuild all of the existing citations.  

Website Maintenance and On-Page SEO

With the website being on WordPress, we would handle the maintenance, updates, and minor cosmetic improvements.  That does not include any costs for themes, plugins, hosting, or subscription services already in place.

We run full scans of the site through multiple systems to find any and all errors as well as provide new ranking opportunities.  Over time, we also we will manually review every page, implementing current best practices including schema.

Local SEO

We would handle the local SEO on GMB listings including GEO-tagging photos, Google Posts, Google Events, and Google Specials.  Details of what is included in local SEO below. 

Content Marketing

Although full Content Marketing is not being included in this proposal, if you produce ORIGINAL COPY we will format, SEO, and syndicate up to 1 blog per month.  This is not necessary for the maintenance of rankings, but is considered “best practices” to periodically update the site with new original content.  

Although it is critical to socially syndicate your pages and posts, we strongly recommend that someone on your team leverage your Social Media Business Pages by replying to comments, posts about the office/jobs, localized pics.  

Technical SEO, Site Speed & Maintenance

We would assume responsibility for the maintenance and upkeep of the WordPress website.  Although we did not notice the site to be unusually slow, we would implement some best practices for security and speed as well as insuring basic On-Page SEO on money pages. 

Backlink Sculpting – Spammy Links

We would add additional, topically correct Tier 1 backlinks, as well as Tier 2 and Tier 3 level backlinks at the minimum rate of 1 per month.  This is a bare minimum for maintaining a strong web presence. We also create Web 2.0 links. 

We monitor new and lost backlinks on a weekly basis. 

Your Website’s

Domain Metrics and Site Health

The current authority of an existing site or domain can make a huge difference in how fast and effective your Digital Marketing Campaign will be.  The existing backlinks, website platform, existing content, competitive niche, and current rankings make a huge difference in the amount of work that needs to be completed to meet your business goals. In the section below, we review the current state of your domain to assess how challenging it will be to meet your goals.

In addition to the images below, we are attaching a TON of specific files that we used for this proposal including full rankings, URL structure, domain overview, and much more.

What is

NOT INCLUDED in Your Proposal

To avoid any confusion, we feel it is just as important to mention what is NOT included in our package as to reference what IS included.

Strategy

Our Plan

Priorities

Because the site and GMB locations are primarily built out, our monthly cost is substantially reduced.  Although the site ranks well on Local Searces with the GMB, we see the vast majority of the traffic is “branded”.  Because of the nature of the business, all sales must be at the brick and mortar location, so major nation-wide SERPS are not required.

We enjoy these types of projects, as we specialize in the most competitive online search terms that require fine-tuning and finesse.

Setting the site up within our systems and completing our onboarding audits will reveal our workflow over time.  You will have access to our Project Management System which shows every time we touch your project.  You will also be updated by email every time we do any work for absolute transparency.

Managed SEO

Our managed SEO includes anything and everything needed to maintain and grow your organic traffic and provide a ROI. We will constantly be looking for new opportunities — without any additional cost to you.   We would be using a combination of Local SEO and Traditional SEO.  Although we would leverage the main website for traditional organic rankings (rankings under the map results). From the Local SEO perspective, we noticed that Google is only showing results for specific localized terms.  In our initial review, we found that “dispensary” was the top Localized term (people searching for a brick and mortar location and GMB listings showing up)

Local SEO

• Optimization of GMB Account – Business Categories, Business Description, etc
• Full Citation Audit – Analyze online citations to see what is created and if they have the correct NAP – correct what we can
• Creation of Primary Citations — approximately 40
• Creation of Hyper-Local Secondary Citations – approximately 30
• We will post a fresh, new Google Post every 4-5 days.
• Google Map Embeds
• Google Map Direction creation – 50 saved directions from major locations in the city to the business address
• 1 Press Release — to promote your GMB listing with links that get syndicated to hundreds of news sites with backlinks ONLY to GMB listing and map
• 3 local mini-sites with  – 3 localized web 2.o sites built with backlinks and map embeds
• Claim Apple Maps
• Claim Bing Maps
• GEO code pics for GMB listing, posts, and backlinking sites

Traditional/Organic  SEO

The existing site is predominately ranking for Branded Keywords. and no traffic currently for items of sale.  We will combine the local SEO for the Dispensary business terms with the traditional SEO of ranking below the map results.

Keyword Research – We research competitors and data to find the most opportune key phrases to go after and augment the On-Page SEO, internal links, and meta information to those key phrases.  This also will let us know which of the keywords feature-rich snippets but make sure that any Snippet representation does not push the true #1 spot to page two.

We track local, but otherwise organic search terms as well as national search terms and localized map results. Each uses a different Google database and must be monitored separately and generate their own reports.

Content Creation – We would create minimal blog content as it does not appear to be needed. We may include a handful of long-form, evergreen content style blog posts (at our expense) depending on the results of the keyword research if we find that rich snippets are available in the search results.

Backlinks – We build backlinks (links from other websites that point to yours) which will link to blogs and directly to the money page (which at this point is the homepage).  Backlinks are the lifeblood of SEO.  When another, quality website in your niche link to you — it shows Google that you are an authority.  We will build backlinks to both of the websites as well as the Google My Business listing and Google Reviews. Because we are in a maintenance level, we will add a minimum of 1, contextual Tier 1 backlink per month.

Upon initial review, you have a sufficient level of backlinks, and in this case, backlinks will still be implemented, but only from extremely high-value sites.  We have no need for “pillow links” or “citation links”.

We create Tier 1 backlinks that point directly to your site, Tier 2 backlinks that point to the posts pointing to you and Tier 3 backlinks – which point to the tier 2.  Each post that has a backlink (Tier 1,2 or 3) needs to be ALL ORIGINAL copy.  We have the blogs written and posted for you.

Schema – Schema is a language that Google uses to know what your website is about.  Each page and blog should have schema implemented as schema is being more and more utilized by Google.  We will ensure proper schema is in place on all relative pages.

Site Structure – Your website’s structure is very important for the flow of Google’s crawlers as well as directing the power of backlinks.  As of now, we see a good bit of opportunity for major keywords.  Depending on the keyword research and potential new copy, we may rework the site structure.

On-Page SEO – On page SEO is the details of each individual page.  From the meta title to meta description, H1-H4 Headers, internal and external links and more. Each page you intend to rank should have proper On-Page SEO completed.  We leverage SERPed, SEMrush, Screaming Frog, and CORA for our technical and on-page SEO.

Conversion Optimization – We see some opportunities to maximize conversions on the website by implementing some strategic Calls to Action on both mobile and desktop.